More and more people are looking to feed better without implying an effort for their pocket. In a context in the el el purchase price It is still a worry, I would find a balance between Salada AND economy It has become a priority. Therefore, many relatives have found in the Own brand a simple way of Salable and cheap corner Without giving up flavor or quality.
Own brand options to eat healthy and cheap
Special diets options
Beyond savings, perception has also changed: today, the brand itself no longer sesocia only to basic products. On the contrary, in the linear of the supermarket there are more and more options designed for those who want to eat well without complications, with proposals adapted to the entire needs of needs: from lactose -free or sugar -free products, to ecological or fiber -rich items.
Basic products, gourmet or seasonal
In addition to legumes, rice or yogurts, other categories such as lórcteos, bread and freshly baking, frozen, prepared dishes, fresh fruits and vegetables, and including moreTime or seasons. In supermarkets like Aldi, this varity within its assortment of Brand Own allows to cover all day -to -day life, Causing the whole weekly sea purchase, SALIBLE AND assignible.
What do data on the consumption of own brands say in Spain?
According to him Study on your own brand in Spain 2024 Prepared by Aldi, more than half of the Shopping basket of Spanish households is already compensated by products of this type. In addition, its average price is a 15% lower To the rest of the market, which makes them a clear option to be able to wage and cheap without giving up quality. This is added that the 79% of consumers Ensures that quality has improved in the last years, and 8 out of 10 They believe that variety It has increased remarkable.
Eat healthy and cheap: Aldi’s case
It is in this context where supermarkets as Aldi have managed to respond. Its assortment includes almost the 90% of your own brand productsWith an offer that stinks for a food SALIBLE, simple AND accessible. And the data supports it: Choosing a shopping basket composed of Aldi brand products can be a Annual savings of 713.68 eurosAccording to the analysis by the company with data from Kantar Worldpanel At the end of July 2024.
Eating well should not be a luxury, and thanks to the impulse of your own brand, it is increasingly available to everyone’s reach in a healthy and cheap way.
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