If you’ve ever walked the aisles of the supermarket thinking about how to make your purchase go further, you’ve probably already come across own brand products. According to the latest edition of ALDI study on the purchase of Own Brand in SpainMore than half of the basket is made up of these products, and it is no coincidence. Spanish families have found in their own brand a way to save without giving up high quality in your purchase.
The own brand is the key for more and more homes to find the perfect balance between budget and quality. Thanks to the growth that these products have had in recent years, supermarkets offer options for all needsfrom the most essential things in our daily pantry to the occasional whims.
Own brand: quality, savings with more variety than ever
According to ALDI’s report, practically all customers who shop in their supermarkets (97%) include at least one own brand product in their basket. The reason? Quality accessible to everyone.. It doesn’t matter if you are looking for basic ingredients such as milk, frying pan or a detergent that can never be missing. Therefore, ALDI’s offer is designed so that each consumer can make their complete purchase in the easiest way possible.
Almost all Spanish consumers. (97%) are familiar with own brandseasily identifying them in your usual supermarkets. Price also plays a crucial role: 1 in 4 families consider that this aspect helps them differentiate their own brands. In fact, a third admit to having changed supermarkets because of their prices in these products.
For the vast majority of Spaniards (88%), value for money is the main reason for choosing their own brands. Furthermore, 64% of consumers are willing to try new brands, especially in categories like cheeses and ice creamopening the wide variety of products offered by the own brand.
Spain, a country faithful to its own brand
Own brand has ceased to be an alternative and has become the favorite option for many. In fact, Spain is one of the European countries that trusts the most in this type of products. One of the main reasons is the variety of offer. It is becoming easier to find a wide range of products. In fact, 8 out of 10 consumers believe that supermarkets offer more variety than everand something that has been reflected in an increase in sales of these products.
ALDI guarantees in its more than 450 supermarkets in Spain a complete assortment of products in which 9 out of 10 are own brand. Thanks to your offer, Spanish families who buy at ALDI can save up to 713 euros per yeara not inconsiderable fact when it comes to making the budget work.
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